Sub brand for The Fibre Co.

Design of a sub-brand for a new range of yarns by The Fibre Co. The new brand was to be playful and fun, to appeal to the beginner market which has grown by 1 million knitters over recent years. The logo and illustration were inspired by the nature of yarn strands and the landscape of Cumbria from where The Fibre Co is based. 

Yarn range &Make by The Fibre Co
&Make logo design
Design of reverse if &Make shade card
Sample spread from brand guidelines
&Make shade card cover
&Make shade card back cover
&Make shade card inside cover